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Source: Research by BazaarVoice, reported by Forbes, 21st August 2012
Methodology: "[A] survey conducted by Bazaarvoice of 100 members of The CMO Club [with a small] sample size (100), where 56.1% of the brands represented have more than $1 billion in annual revenuewhile another 36% have $100-999 million in annual revenue, and just 7.9% have annual revenue of $0-100 million."
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