Monday 12 September 2011

Nearly 2/3 of phones bought in Germany are smartphones

"With more than one mobile phone per person in Germany, it is a strong mobile market, but the potential for growth exists. German mobile consumers are connected and getting smarter. Nearly two out of every three (63%) mobile purchases in Germany are smartphones. Today, 30 percent of Germans own a smartphone, compared with 45 percent in the U.K., 40 percent in the U.S., and 36 percent in Russia.
And with 83 percent of German smartphone users contract-billed by a carrier, higher monthly spending patterns follow: users spend an average of 1.5 more than feature phone users on their bills. The advanced user interface is also prompting more sophisticated communication. Over 65 percent of smartphone owners use email and half are active social network users."
Source:  Research by Nielsen, reported in their blog, 8th September 2011

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